Global Sugarless Sweetener Market to Exhibit 5.5% Revenue Growth between 2024 and 2035.
The global sugarless sweetener market is expected to experience steady growth, rising from US$ 14.55 billion in 2024 to US$ 26.87 billion by 2035, driven by a compound annual growth rate (CAGR) of 5.5%.
Market Overview
The report titled “Global Sugarless Sweetener Market” is segmented by: By Product Type (Artificial Sweeteners, Natural Sweeteners, and Sugar Alcohols), By Application (Food and Beverages, Pharmaceuticals, Personal Care, and Others), By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, and Others), By End-User (Household, Industrial, and Commercial), and Region, Market Forecast, 2025–2035 gives a detailed insight into current market dynamics and provides analysis on future market growth.
The market for sugarless sweeteners is witnessing strong growth, fuelled by escalating health awareness among consumers & heightened consciousness of the adverse effects of high sugar intake on health. The growing lifestyle diseases, including obesity, diabetes, and cardiovascular complications, are propelling demand for sugar substitutes. Furthermore, the growth of the health and wellness food segment, such as low-calorie and diabetic foods, has motivated food and beverage companies to introduce sugarless sweeteners as part of their product portfolios. Growth in applications in the bakery, dairy, beverage, confectionery, and personal care industries also contributes to market growth.
The market for sugarless sweeteners presents opportunities as natural sweeteners like stevia & monk fruit gain popularity, being perceived as healthier & safer alternatives to artificial ones. Advances in extraction and formulation technologies have enhanced the taste, stability, and functionality of these sweeteners, making them more acceptable. Additionally, demands for plant-based & clean-label products provide a path for differentiation. Growing markets in Asia-Pacific & Latin America, with rising urbanization and discretionary incomes, also present untapped opportunities. Increasing e-commerce offers manufacturers wider reach and access, facilitating consumer uptake and expanding market coverage.
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Key Highlights of the Report
- By Product Type, the artificial sweeteners is the largest segment in the global sugarless sweetener market, accounting for 56.4% share in 2024. This dominance is primarily attributed to their long-standing presence, cost-effectiveness, and high-intensity sweetness, which allows for minimal usage to achieve desired sweetness levels.
- By Application, in 2024, the food & beverages segment acquired 64.4% share in the global sugarless sweetener market. This is due to the widespread adoption of sugarless sweeteners in a vast array of consumer products, including soft drinks, confectioneries, dairy products, and baked goods.
- In 2024, the supermarkets/hypermarkets held 46.7% share in the market. This is due to its extensive reach, offering a wide variety of sugarless sweetener products from various brands, enabling consumers to compare and purchase conveniently.
- The online retail is projected to grow at CAGR of 6.2% during the forecast period. This segment is experiencing rapid growth, driven by increasing internet penetration, the convenience of home delivery, and the growing trend of e-commerce for groceries and specialty food items.
Regional Insights
In 2024, North America held 36.4% share in the sugarless sweetener market, spurred on by a high incidence of obesity and diabetes, prevalent health and wellness consciousness, and an established food and beverage market that aggressively seeks product reformulation. The region also has encouraging regulatory systems that aim to curb sugar consumption. The United States and Canada dominate this market with aggressive consumer acceptance of diet and sugar-free foods. Asia-Pacific is projected to grow at CAGR of 6.4% during the forecast period. The reason behind this growth is the increase in disposable incomes, urbanization, and a fast-growing middle class with an enhanced concern for leading healthier lifestyles. The region is also witnessing a boom in lifestyle conditions like diabetes, which is promoting low- or no-sugar lifestyles. China and India are leading regional growth because of the size of their population, changing consumer habits, and increasing need for healthy food and beverage choices.
Competitive Landscape
Key players in the global sugarless sweetener market include Tate & Lyle PLC, Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Roquette Frères, The Coca-Cola Company, PepsiCo, Inc., PureCircle Limited, Ajinomoto Co., Inc., DuPont de Nemours, Inc., Mitsui & Co., Ltd., JK Sucralose Inc., Zydus Wellness Ltd., Hermes Sweeteners Ltd., Stevia First Corporation, SweetLeaf Stevia Sweetener, GLG Life Tech Corporation, Evolva Holding SA, NOW Foods, and Whole Earth Sweetener Company LLC.